So National puts together a video ad destined for facebook calling out Labour on Kiwiflop where the bloke puts the sheila right on the actual numbers built … tastefully done and a pretty smart piece of work.    Problem is how to get the ad to go viral.

Light-bulb moment.   How about we get someone to contact the media and say how offended they are that the sheila is blond and that National is being sexist in drawing a link between blonds and easily fooled.

And the media swallowed the bait hook, line and sinker.   Second lead item on the TV news with opinions expressed by all and sundry, both for and against, including the obligatory condemnation from a ‘marketing expert’ that it wuz dirty and underhand and that National had completely blown it.

Result … the ad goes viral and its all free publicity per courtesy of the media too dumb to see they were suckered into it.   Sexist … what tosh.     Brilliant strategy worked a treat.    Loved the punch line … ‘lotsa sizzle and no sausage’.