No Minister

The North Face: an outstanding company

I don’t think I own any North Face gear, or ever have, though I do think their line of outdoor clothing is stylish.

Apparently the company likes stylish things across the board, especially those which let its customers know that it cares about more than just profits, but the Earth itself:

Innovex is based in Houston and has nearly 100 workers in the Permian Basin.

Each year, the company gets a Christmas gift for its employees. This year, it was supposed to be a North Face jacket with an Innovex logo, a company Innovex has ordered gear from in the past.

The company providing the jackets said The North Face doesn’t want to support the oil and gas industry in the same way they’d reject the porn industry or tobacco industry.

“They told us we did not meet their brand standards,” Innovex CEO Anderson said. “We were separately informed that what that really meant is was that we were an oil and gas company.”

[North Face said that it] “thoroughly investigates product requests to ensure they align closely with our goals and commitments surrounding sustainability and environmental protection.”

Take that you disgusting, Global Warming, despoilers of Gaia! Begone from our customer’s ranks! No more will our skiers have to be ashamed at wearing the same clothes as some deplorable oil driller. Virtue and purity hath returned to our world.

Unfortunately for North Face their management turned out to be pretty ignorant about their own products and it didn’t take long for somebody in the fossil fuel industry to strike back – but in an unexpected way:

The Colorado Oil and Gas Association has bestowed its first-ever “Extraordinary Customer Award” on The North Face, saying it appreciates the company for its abundant use of oil and gas.

“To have such a large percent of what they make, probably three-quarters of the mass they ship is actually our product. So, it’s hard to top the all-in nature of The North Face as a consumer of our product,” said Chris Wright, CEO of Liberty Oilfield Services.

Fantastic stuff and now a US state government, Louisiana, has made it official with a resolution passed last week, that recognized The North Face as an “extraordinary customer” of “the Louisiana oil and gas petrochemical industries.”

The resolution highlights the “symbiotic relationship between the Louisiana oil and gas and petrochemical industry and The North Face,” commending the clothing company for “utilizing vital oil and gas resources so important to our state.”

“The North Face continues to offer a comprehensive collection of high-performance outerwear, skiwear, backpacks, duffels, and footwear made with nylon, polyester, and polyurethane, all of which come from petroleum products,” the resolution reads.

Congratulations to The North Face for these well-deserved awards.

In fact I’m so pleased about this that I think I shall go and buy a new ski jacket, and while looking at the products in the store I shall certainly offer voluble and effusive commentary in commending them on their wonderfully high use of fossil fuels.

I’m sure their sales people and customers will also be pleased with my visit.

Written by Tom Hunter

May 14, 2021 at 11:05 am

2 Responses

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  1. Love it. Nothing so satisfying as seeing virtue signalling hypocrites get outed.

    John JohnO

    May 14, 2021 at 11:12 am

  2. […] The North Face: an outstanding company […]


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