No Minister

Die MSM, Die – Corporate dismissal

Elon Musk has become that rare but frequent creature that occasionally appears in Western society – the Public Rich Person.

Which is to say that while becoming one of the richest men in the world he has a public persona as a result of the businesses he’s developed and his own personality, unlike many very rich people who keep their heads down.

The reason of course is that two of his businesses have not only been very successful but are regarded as paradigm changing, these being Tesla with electric cars and SpaceX with reusable rockets – plus his plans for their future.

So it was with much amusement that I saw this announcement a few weeks ago: Tesla Eliminates its PR Wing:

Essentially every staffer who used to work in Tesla’s PR office has either moved to a different position at the company or left altogether, according to electric vehicle industry blog Electrek, which said the move to disband the department was confirmed “at the highest level at Tesla.”

That leaves CEO Elon Musk as Tesla’s primary public communicator since the company hasn’t answered press inquiries in months anyway. Tesla has plenty of ways to get its story out without relying on the media, and that makes the media much less important — and much less powerful, primarily because it means they lose control of the narrative.

And it’s that power part that hurts the most, as Washington Post public editor Hamilton Nolan went on to howl about:

“We are living through a historic, technology-fueled shift in the balance of power between the media and its subjects. The subjects are winning…

Subjects? That is a clue to this asshole’s view of himself and his readers – otherwise known as citizens, and I’m glad they’re winning because the MSM sucks at their job. But let’s have a look at some of his other whinging: it’s fisking time.

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the powerful have realized they don’t need the Post .. one more glaring data point showing that powerful people no longer think they need the mainstream press,

Nobody needs the Washington Post, and it’s not just the rich and powerful who are increasingly ignoring you lying bastards.

[Tesla has] effectively formalized an informal policy of ignoring reporters. Though we should all be grateful for the chance to hear less about Tesla,

Ooooo!!!! POWER SNARK. Who needs Twitter when we can turn to the WaPo Public Editor for this sort of erudite swipe! This is also a perfect illustration of why everybody should follow Musk’s lead on ignoring you!

especially critical and ethical outlets like the Washington Post.

🤣🤣🤣🤣

This presents a problem.

For you.

The internet in general—and social media platforms in particular—have destroyed one of the media’s most important sources of power: being the only place that could offer access to an audience.

You no longer hold an absolute monopoly on information because nobody trusts you anymore – especially after 2020, even though it was bad before, and it’s your own damned fault. Public Trust.

When the full flowering of the social-media age turns even the most prestigious papers into just another mid-sized Facebook page struggling to catch up to the reach of Dan Bongino? 

It already has but you’re too stupid to realise it. And as for Bongino? Tucker Carlson? No, It’s PewDiePie (110 million YouTube subscribers) and others like him that you should be worried about if you’re looking into the future. You don’t know he exists. That’s ok; his youthful audience doesn’t know you exist – and if you think he’s just lightweight pap well, he reviewed Plato’s Republic.

As journalists, we all view this as a horrifying assault on the public’s right to know…

When we see things like the full-court-press silencing routine by the WaPo, along with virtually every other mainstream outlet, of the still-undisputed Hunter Biden stories published in the NY Post ahead of the 2020 election, that “right to know” claim rings hollow. Do the people have a “right to know” things in general? Or just the things you want them to know?

People have noticed it’s the latter, which is why almost every MSM institution is in such desperate straits. But I note that you don’t mention loss of revenue and other things that flow from being snubbed by the likes of Tesla. You and your mates will pursue the Master Ring of Narrative all the way into the lava of Mt Doom.

… and on our own status as brave defenders of the public good.

You’re high on your own farts. The only time the MSM is brave is when they’re fucking over someone who they think can’t fight back. Oh look, that teenager smiled wrong. We’d better ruin his life, at least until he sues us.

We need to take some [power] back, lest the rich and powerful run away from one of the last forces restraining them. Because journalism, particularly at the highest level, is about raw power.

Too late asshole. You were only ever powerful to the extent that the citizens trusted you, and that ship has sailed. Again: Public Trust.

Besides, that whole “power” thing tells me you attended far too many university courses on poststructuralist and postmodernist analysis of “power relationships”. But you were not supposed to be about power, you were supposed to be about finding and reporting the truth. In any case you’ve spent most of the last four decades mouth pleasuring one group of the powerful societal upper crust, peaking in 2020, although I’m sure you can and will suck harder with Biden/Harris.

Politicians and officials and business leaders don’t want to talk to the press, subjecting themselves to the possibility of being made to look bad; they do it because they have always felt they had no choice.

They felt that way because papers like the Post could offer the carrot of great exposure to those who needed it, but also, always, the stick of negative coverage to those who spurned it.

So you’re Tony Soprano standing in the door saying, “real nice life you’ve got there. Be a real shame if something bad happened to it”. Which is actually pretty accurate in that you don’t tell the truth but twist reality to conform with the narrative you’ve already written, and fucking over anybody you want with near total impunity – except the powerful ones that you’ve chosen and favour – like Joe Biden.

… you only get those interviews when your subject fears what will happen if they don’t do the interview. Today, that fear is disappearing. We all need to figure out what to do about that. 

Like Musk losing the fear. Excellent. Only bullies want people to live in fear. You corrupt losers shouldn’t be feared, you should be kicked in the balls on a regular basis, or at least mocked. But assuming you really want to be “figure out” how to be fair in deploying your fear maybe you could tell the truth and expose issues regardless of political affiliation. Again: Public Trust.

It is about bringing important people to heel, on behalf of the public.

This is where all that flexing about negative coverage and fear falls down. When it comes to those important people called politicians you’ve clearly chosen one side. The Democrats have no fear of you because they know you’ll cover for them, because you want the same societal things they’re pushing for. In the USA the only Democrats you bring to heel are the ones who have strayed off the range and who must be punished – or those who are no longer useful and can be safely disposed of, see Clinton, Bill, DeBlasio, Wilhelm.

There is nothing devious or ignoble about this; a powerful press, for all its flaws, is good for democracy, and tends to promote equality by holding the big shots in check.

Right now, you’re covering for a President with a lifetime history of racism, female fondling, dirty family deals, crap decisions in 50 years of government, and low-IQ stupidity wrapped in a thin-skinned defensiveness about it, all now compounded by rapidly advancing senility. You make excuses for him or simply refuse to cover that shit in precisely the way you wouldn’t if he were a Republican.

The Washington Post and its competitors—the elite level of national news…

🤣🤣🤣🤣

the places that have traditionally set the agenda are the most vulnerable to this shift.

For “agenda”, read “narrative”. Very telling. Your job is to report, not “set agendas”. Vulnerable? Two words for you again: Public Trust. You pissed it away and people will, like Musk, just use Big Tech instead, now that you’re no longer useful to them, or us.

[We] are the relatively small portion of the media that is able to command both access and editorial independence.

Watching these boot licking pricks talk about their “independence” while actual independent journalists routinely get deplatformed and demonetized is bile inducing.

All I know is that there is only one way the press maintains its power in society: By metaphorically putting the heads of powerful people on pikes.

Except we all know none of those heads will belong to useful Democrats. There’s plenty to pick from here but the latest is Senator Sheldon Whitehouse and his decades-long membership in an all-white, all-male private club in his state of Rhode Island, even as he bills himself as a progressive and prominent critic of “systemic racism”. Come on WaPo; if was a Republican you’d run this story for months on the front page and with the most evil conclusions about the man himself. But he’s a protected species for the WaPo; a person with a (D) after his name.

We all know who those severed heads on pikes will belong to. It’ll be Republicans or worse, ordinary people who got out of line with your narrative. The ordinary dude who questioned a democrat politician a little too sharply. The teenager who “smirked”.

Democracy dies in dumbness.

Yeah, yeah. Keep digging that grave. Make it long, wide and deep.

The question for the Post is: What are you gonna do about it?

Not us. You. Three words: learn to code.

Written by Tom Hunter

June 27, 2021 at 4:26 pm

One Response

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  1. Gosh, pretty much what I think when I see Stuff’s virtual begging bowl.

    Alloytoo

    June 27, 2021 at 8:57 pm


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