The short version:
- If the person who committed a crime is White you make that clear at the start of the story, especially if it’s a mass shooting or a racial crime.
- If the person is not White you say nothing until absolutely forced to do so by pictures.
There are endless examples of this MSM approach but the one that caught people’s attention was the Super Bowl Parade shooting, especially when Ann Coulter on Bill Maher’s show gave this response (click for video):
Coulter told Maher and fellow guest commentator Van Jones on Real Time Friday night that the lack of public confirmation of the shooters’ identities was a sure sign they weren’t white men after Maher said ‘we don’t know.’
‘We have some idea,’ Coulter responded. ‘If it were a white man shooting, we’d know.’
When Maher tried to remind Coulter that their official identities remain uncertain, Coulter doubled down: ‘That’s how we know it’s not a white man. I can tell you that much.’
‘We don’t officially know. Okay, you know, you have special powers,’ Maher joked.
Yeah: it’s called common sense. But another person actually had the data:
When a corporate journo reports on a murderer, they mention his race in the first few sentences* of the article in: – 68% of articles when the murderer is white. – 12% of articles when black.

Same with this story of a mass shooting at a Philadelphia bus stop of which the eight victims were Black but which barely even made the local news, let alone the national – because the shooters turned out to be Black. And that’s the reason for this MSM narrative:
Black people commit no fewer than 70% of mass shootings. Many of these shootings are gang-related. Others occur at street parties.
If the MSM were honest about this in their reporting, people might figure this out on their own, at least to some crude number like “more than 50%”. And then they would start asking questions why this is so. And they might not agree with the answers given by crime experts, who prefer to say that this is due to “racism” and even more so, “systemic racism”.
So this fact must be buried at all costs, including even at the cost of MSM credibility, because a lot more people than just Ann Coulter are not fooled by this rubbish any more.
I have noticed this before in New Zealand reporting an also a slight twist.
The twist is that when the slime (media) mention a maori doing something they consider good they invariably, after the name, use half a page listing the tribe of everyone their mother passed in the street prior to birth.
You know when the story is about an unapproved action, just a full stop after the name.
Having considered your point I wonder if this is not a good thing?
A white person committing a crime is still so unusual that it needs reporting.
Seems to me that is the way it should be.
Now if we can get the non-whites to that status the world will instantly become a better place.
As with most of these things I’d just like consistency. Either tell us the race/ethnicity every time or don’t.
But of course this Narrative demands exactly the opposite:
Thou shalt not show POC in any bad light, combined with White People Bad…
All this courtesy of post/anti-colonialist theory, Critical Race Theory, etc, etc.
That last tied in with other things you see, like vandalising statues of Captain Cook and company. What the military would call Full Spectrum Dominance.