Apple’s 1984 Superbowl Advertisment

I did have to ruefully chuckle as I read this appeal to the MSM, An Open Letter To The Members of The 1984 Corporate News Media. The author, Brian Cates, lays out the familiar stuff; the MSM censorship efforts; the utterly changed media landscape that is destroying those efforts, as well as the careers of journalists. Some of it is almost heart-rending in its hope:

Feeding the public endless government/corporate propaganda is for losers and devils. Aren’t you tired of it at this point? Is it really worth it to keep doing it?

How much money is a soul worth? How many figures in a paycheck make being a corporate propagandist worth it? A high five? Six? Seven?

Every day you have take another bite of the shit sandwich of dressing up the latest corporate-board-approved lies and ludicrous bullshit and making it look as good as possible in the hopes that enough of your remaining audience out there will buy it.

My sad amusement comes from the fact that this was written in late 2023 – and the MSM simply ploughed forward through 2024 doing all the same shit, desperately trying to prop up Joe Biden and then Kamala Harris.

Over the past 3 years, you should now be fully cognizant of how your byline and your name and your face was utilized in order to deliberately sell outright falsehoods to the people you asked to trust your reporting. Do you think of them as rubes and suckers? Or are you ashamed of yourself?

You know you lied not just about Hunter Biden or his real laptop, or COVID treatments/vaccines/lockdowns/masks but on many different subjects.

There comes a time you just can’t keep your head down and keep on churning out the propaganda any longer. Are you there yet?

They will never be “there yet”. They can’t be because they are the Left’s willing executioners. They and their MSM corporates cannot be fixed; death is the only solution.

As just one more example of how Brian doesn’t get it is that he included in his piece the classic Apple advertisement from the 1984 Superbowl, directed by none other than the great Ridley Scott (Alien, Bladerunner, Aliens, Gladiator, Blackhawk Down, The Martian), though we didn’t know it at the time.

Widely regarded as one of the greatest TV advertisements ever made it was, and remains, stunning to watch, as well as the genius of crafting Orwell’s dystopian story such that Apple is the girl and the hammer, with IBM easily cast as Big Brother – all without mentioning them by name.

By contrast this is Apple in 2022:

The largest lockdown uprising in China took place at facilities run by Apple’s Foxconn supplier where workers had previously jumped to their deaths. After thousands fled the Apple gulag, making their way through the woods and rural areas to freedom, other employees battled with Communist authorities over abusive conditions and treatment in the iGulag.

Jobs, the talented marketer who had positioned Apple as the company fighting totalitarianism with its 1984 ad, was aggressively offshoring the company’s labor to Communist China. What China had to offer was mass production under a ruthlessly totalitarian system that would, when Jobs decided to revamp the iPhone a month before launch, wake up 8,000 workers at midnight for a 12 hour shift.

At an Obama dinner, Jobs bluntly confirmed, “Those jobs aren’t coming back… What U.S. plant can find 3,000 people overnight and convince them to live in dorms?”

They were no help on freedom of speech either, as Hong Kong had already discovered a few years earlier:

After Jobs’ death, his widow took the money to build the Emerson Collective, pushing social justice in the fine tradition of atoning for evil with more evil, while CEO Tim Cook developed an even more incestuous relationship with Communist China that included signing a secret $275 billion pact to help Communist China develop “the most advanced manufacturing technologies” and vowed to use even more Chinese technology in Apple’s products.

When the Hong Kong protests began, the streets filled with young men and women, most of whom not only owned Apple products, but believed the hype that it was a noble company that didn’t just make gadgets, but aspired to harness human creativity for a better world.

Instead, Apple quickly moved to suppress the protests by removing an app used by the protesters to avoid police. Apple sanctimoniously declared that the protests were endangering “law enforcement and residents in Hong Kong” and claimed that it was responding to “concerned customers” worried that the popular protests threatened “public safety”.

And I own Apple products across-the-board.