I’m sorry to inflict this upon readers but you need to know.

CAUTION: Have a sick bag at your side before proceeding with watching this 1m video.

The publishers have obviously learned nothing from the Bud Light catastrophe last year, but perhaps they think Dylan Mulvaney will work better in their world, and for this book, for its likely audience.

On the other hand – given that the Bud Light thing was completely of a piece with the MBA Woke insanity across a range of industries, from Nike to Starbucks to Disney and most of Hollywood – this may have been regarded by the publisher as just the obvious marketing effort to make, given the topic is “kindness” and all.