When I first posted this I thought it was just a still shot of Ms Sweeny (see the original Tweet at the bottom of the post). But actually it was an online video advertisement, and the following Tweet highlights the key advertising points: “The execution is nostalgic but the distribution is 2025”

Discussion of what this means here, with this key point:

This is a reality that is building, as the new presidential term for Donald Trump has brought with it a new cultural mindset in the country. There has been a return to the cultural items that we used to take for granted, including gorgeous women positioned with products to boost sales.

We are no longer bowing reflexively to any activist complaint that rears up. Accusations that used to put people on defense or quell any discourse – charges of sexism, misogyny, racism, bigotry, intolerance, et cetera – are now likely met with ridicule or dismissiveness. A realization has come over much of our culture: There is no negotiating with those hurling the accusations, as it rarely leads to a positive, or even neutral, result.

As the woke set had displayed, any time you acquiesced or apologized, you were not to be embraced; it was regarded as a sign of guilt, and you remained a ridiculed figure.
….
And companies might be starting to have a dawning about this reality.

And thank you again Sydney Sweeney