When I first posted this I thought it was just a still shot of Ms Sweeny (see the original Tweet at the bottom of the post). But actually it was an online video advertisement, and the following Tweet highlights the key advertising points: “The execution is nostalgic but the distribution is 2025”
Discussion of what this means here, with this key point:
This is a reality that is building, as the new presidential term for Donald Trump has brought with it a new cultural mindset in the country. There has been a return to the cultural items that we used to take for granted, including gorgeous women positioned with products to boost sales.
We are no longer bowing reflexively to any activist complaint that rears up. Accusations that used to put people on defense or quell any discourse – charges of sexism, misogyny, racism, bigotry, intolerance, et cetera – are now likely met with ridicule or dismissiveness. A realization has come over much of our culture: There is no negotiating with those hurling the accusations, as it rarely leads to a positive, or even neutral, result.
…
As the woke set had displayed, any time you acquiesced or apologized, you were not to be embraced; it was regarded as a sign of guilt, and you remained a ridiculed figure.
….
And companies might be starting to have a dawning about this reality.

And thank you again Sydney Sweeney
Jean-Paul Sartre and Simone de Beauvoir would be most surprised to find they were CIA plants I am sure.
Why Sydney Sweeney’s ‘good jeans’ campaign is being compared to Nazism. Sigh!
Fixed it for you “Spam”.
WordPress should be providing you with editing tools to just highlight a bit of text and attach a URL link without having to do all the HTML shit you need at places like Farrar’s blog.
Although perhaps you have to be logged in to get that functionality?
Thanks for that. Yes, I am logged-in. Should have looked at the toolbar option. Not just at Kiwiblog – I’m used to writing bbcode all over.
Anyway… Of course they must find something “deeply problematic” about something that breaks the approved narratives. I mean, the point that her initials are SS is the main piece of obvious proof!
OMG! OF COURSE.
And all this time I’d been looking for code like “88” when the answer was in front of me the whole time.
I should save these for the Sunday humour section, but fuck it…