American cryptocurrency firm Coinbase appears to have touched a nerve here in the UK with its new musical advert. Despite the ad not being broadcast due to Ofcom regulations around promoting crypto, it has still gone viral online.

So says Spiked magazine and if you watch the two-minute advert you’ll see why as it rips off the musical Oliver with a satirical little number that has Brits singing happily amidst cold, leaking houses, power blackouts, rubbish in the streets, gig-jobs and crumbling infrastructure from streets to sewer pipes. The tagline is the real kick to the nads of the Tory opposition and the woebegotten Labour goverment:

If everything is fine, then don’t change anything at all

The sting is that reality is not far from what’s portrayed on screen:

The soaring cost of living has left almost half of UK adults financially insecure, up from less than a third in the same position a decade ago. One recent survey revealed that nearly one in five people struggle to pay their bills each month, while nearly half have little to nothing left over to save or spend on leisure.
…
Keir Starmer’s Labour government seems incapable of rising to any of the challenges facing us. Indeed, one can easily picture Starmer himself skipping down the street chanting ‘Everything is fine’, given his government’s unwillingness to face reality.

But who cares about economics when there’s censorship control to have fun with, as the Liberal Democrats join the insanity:

The LibDems are calling for the “stringent oversight” of YouTube adverts for the sake of “online safety“. Writing for LBC today, the party’s ‘spokesperson for Science, Innovation and Technology’ Victoria Collins has demanded the government hands even more powers to Ofcom, with greater fines and pre-vetting of content on the table. As if Ofcom isn’t already busy enough policing the rest of the internet…

No wonder Reform are leading all of them in the polls.

Watching that I was reminded of the silly Lego movie from a few years back that scored with this song, which was also satire but where the song actually fits the awesome greatness of Lego World – but which Gen-Z have turned into mockery of current circumstances in the West.