Its stock is down 43% from it’s all-time high in July 2023, almost all of that just this year. Admittedly that peak came after an even faster rise through early 2023 and the stock is now back to where it was a year ago.

But this is not just about crazed behaviour on Wall Street. There are good reasons for the fall, and they’re not all to do with Tesla but with the entire EV market:

Tesla, which accounted for 55% of all U.S. EV sales last year. Tesla’s closest competitor last year was Ford, which accounted for just 6% of the U.S. EV market, and as I noted in February, FoMoCo lost nearly $65,000 for each of the 72,000 EVs it sold last year. Meanwhile, EV maker Rivian lost a whopping $107,000 for every vehicle it sold. (Rivian’s stock has fallen by more than half this year.)

Put simply, Tesla is the bellwether for the EV business, and it’s in trouble. Last week, the company announced it was laying off more than 10%, or about 14,000, of its employees. The move comes after a quarter during which the company missed delivery expectations and just before it reveals its quarterly profits on Tuesday.

The rest of that Substack article, by Robert Bryce, has ten charts explaining the problems of the EV market, of which the picture above is the first, using those century-old quotes about how great EV’s were going to be. It’s amazing how the optimism never changes:

In 2014, Tony Seba, an author and lecturer in “entrepreneurship, disruption, and clean energy” at Stanford University, declared, “By 2025, gasoline engine cars will be unable to compete with electric vehicles.” He continued, claiming that internal combustion engine (ICE) vehicles “are toast.” In a 14-page presentation called “Clean Disruption of Energy and Transportation,” that was subtitled, “How Silicon Valley is making oil, nuclear, natural gas, coal, electric utilities and conventional cars obsolete — by 2030,” Seba claimed “solar, wind, electric vehicles, and autonomous (self-driving) cars will disrupt and sweep away the energy industry as we know it.” He also declared that “Transportation will never be the same again” and that “energy and transportation as we know it today will be history by 2030.”

You can be forgiven for such optimism in 1901, but not in 2014 in the face of the things that Bryce identifies.